{"id":727,"date":"2011-02-04T16:53:34","date_gmt":"2011-02-04T16:53:34","guid":{"rendered":"https:\/\/macklermedia.com\/staging\/1237\/?p=727"},"modified":"2013-01-08T20:22:16","modified_gmt":"2013-01-08T20:22:16","slug":"top-10-lessons-learned-from-photoshelters-webinar-with-stella-kramer","status":"publish","type":"post","link":"https:\/\/macklermedia.com\/staging\/1237\/top-10-lessons-learned-from-photoshelters-webinar-with-stella-kramer\/","title":{"rendered":"Top 10 Lessons Learned from PhotoShelter\u2019s Webinar with Stella Kramer, Building a Better Online Portfolio"},"content":{"rendered":"<p><strong>Stay Connected: Friend us on\u00a0<a href=\"http:\/\/www.facebook.com\/macklermedia\" target=\"_blank\">Facebook<\/a>, Follow us on\u00a0<a href=\"http:\/\/twitter.com\/macklermedia\" target=\"_blank\">Twitter<\/a>, or Subscribe to\u00a0<a href=\"http:\/\/feedburner.google.com\/fb\/a\/mailverify?uri=macklermedia&amp;amp;loc=en_US\" target=\"_blank\">Email Updates<\/a>.<\/strong><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/19577636\" width=\"400\" height=\"225\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/19577636\">Build a Better Online Portfolio with Stella Kramer<\/a> from <a href=\"http:\/\/vimeo.com\/photoshelter\">PhotoShelter.com<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><a href=\"http:\/\/www.photoshelter.com\/referral\/CH2MA7TH2L\" target=\"_blank\">PhotoShelter<\/a> &amp; Pulitzer Prize-winning photo editor <a href=\"http:\/\/www.stellakramer.com\/\" target=\"_blank\">Stella Kramer<\/a> recently teamed up to hold a webinar,\u00a0<a href=\"http:\/\/blog.photoshelter.com\/2011\/01\/building-a-better-online-portfolio-webinar-with-st.html\" target=\"_blank\">Building a Better Online Portfolio<\/a>. A very informative session, I&#8217;ll be changing how we display our portfolios here on MacklerMedia and <a href=\"http:\/\/www.chrismackler.com\" target=\"_blank\">my personal portfolio site<\/a> as quickly as a llama can spit! Here are the top ten concepts I took from the webinar:<\/p>\n<p><strong>10. \u00a0Get An Objective Eye.<\/strong> Bring in someone unfamiliar with your images and the stories surrounding them to help you honestly\u00a0critique and narrow down\u00a0your images. Sometimes your just too attached to your own work to produce a good, clean edit. Don&#8217;t be afraid to put yourself out there.<\/p>\n<p><strong>9. \u00a0Commit to an Edit, You Can Always Change it Later.<\/strong> Edit your portfolio tightly, but always remember you are never permanently\u00a0\u00a0stuck with an edit. It&#8217;s an online portfolio, change it frequently to keep it fresh. Even by simply changing the sequencing around, your create a new dynamic\u00a0portfolio.<\/p>\n<p><strong>8. \u00a0Don&#8217;t Overload Your Portfolio With: Too Many Categories, Too Many Images. <\/strong>Generally, you want to limit your portfolio categories to as few as possible, and limit your images to about 15 per category. You can always hold back some of your other work from a larger edit to &#8220;refresh&#8221; your portfolio. Even if the images are not recently shot, they&#8217;re new to the viewers of your site.<\/p>\n<p><strong>7. \u00a0Create an Emotional Connection Between Your Images &amp; The Viewer. <\/strong>Photo editors want to fall into an image, give them a respite from their workday.<\/p>\n<p><strong>6. \u00a0Bigger isn&#8217;t Always Better. <\/strong>Photographs should take up the space they need, not\u00a0necessarily\u00a0the space a template may designate.<\/p>\n<p><strong>5. \u00a0Sequence, Sequence, Sequence! <\/strong>This is most important in telling a visual story throughout your portfolio. Make sure the person looking at your portfolio can determine who you are in the first five images. A talented photographer with a\u00a0portfolio\u00a0that does not logically have a\u00a0narrative\u00a0flow will lose out when put up against a less talented photographer with a tightly-edited, sequenced portfolio.<\/p>\n<p><strong>4. \u00a0You&#8217;re Ultimately Looking to Create Relationships. <\/strong>As a photographer, you&#8217;re ultimately looking to create relationships with art buyers, photo editors, studio managers, etc. Also, do you follow through with relationships? Do you email your contacts when you update your\u00a0portfolio\u00a0or post a relevant blog post?<\/p>\n<p><strong>3. \u00a0Know Your Audience. <\/strong>Do not cast a wide net, but rather narrow your focus. What makes you, as a photographer, unique? Is your passion and skill level in editorial photography? Landscapes? Food photography? Whatever it is, shoot what you want to shoot, rather than what you think you &#8220;need&#8221; to shoot to be marketable.<\/p>\n<p><strong>2. \u00a0Online Portfolio No-no&#8217;s &#8211; No black backgrounds, watermarks, long-winded about pages, unreadable fonts, can&#8217;t get &#8216;home.&#8217; <\/strong>Apparently Stella Kramer does not like black\u00a0backgrounds\u00a0on an online portfolio. At all. And, knowing where Stella comes from, I think it would be wise to follow her advice. A dark background brings across a negative mood, and detracts from powerful imagery. Watermarks are an instant turn-off. Besides being visually\u00a0distracting, watermarking images tells the viewer that you do not trust them. Why put your work out if you can&#8217;t trust editors not to steal it? Everyone wants to read a little bit about the photographer, but keep it simple. Inserting humor into your &#8216;about me&#8217; section is always a good idea. Don&#8217;t use unreadable fonts &#8211; editors have limited time, if they can&#8217;t read your portfolio, they&#8217;ll move on. Make it easy to get back to the home screen of your site, or they&#8217;ll end up frustrated and move on.<\/p>\n<p><strong>1. \u00a0Keep it Clean, Clear and Easy to Navigate. <\/strong>Most importantly regarding your online portfolio design, keep it:<\/p>\n<p><em><strong>Clean<\/strong><\/em> &#8211; limit\u00a0erroneous\u00a0design elements, such as background images, over cluttered features.<\/p>\n<p><em><strong>Clear<\/strong><\/em> &#8211; Is your objective\/target audience clear? Are\u00a0portfolio\u00a0categories easy to understand? Does your\u00a0portfolio\u00a0have a clear aesthetic?<\/p>\n<p><em><strong>Easy to Navigate<\/strong><\/em> &#8211; Can you navigate between your\u00a0portfolio&#8217;s\u00a0categories and between images\u00a0efficiently? Is contact information easily available?<\/p>\n<p>~ Chris Mackler<br \/>\n<a href=\"mailto: chris@macklermedia.com\">chris@macklermedia.com<\/a><\/p>\n<p><a href=\"http:\/\/flattr.com\/thing\/128314\/Top-10-Lessons-Learned-from-PhotoShelters-Webinar-with-Stella-Kramer-Building-a-Better-Online-Port\" target=\"_blank\"><br \/>\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/api.flattr.com\/button\/flattr-badge-large.png\" alt=\"Flattr this\" title=\"Flattr this\" border=\"0\" \/><\/a><\/p>\n<p><strong>Related Post: <\/strong><strong><a href=\"https:\/\/macklermedia.com\/staging\/1237\/blog\/top-10-lessons-learned-from-creativelives-jasmine-star-workshop\" target=\"_blank\">Top 10 Lessons Learned from creativeLIVE\u2019s Jasmine Star Workshop<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay Connected: Friend us on\u00a0Facebook, Follow us on\u00a0Twitter, or Subscribe to\u00a0Email Updates. Build a Better Online Portfolio with Stella Kramer from PhotoShelter.com on Vimeo. PhotoShelter &amp; Pulitzer Prize-winning photo editor Stella Kramer recently teamed up to hold a webinar,\u00a0Building a Better Online Portfolio. A very informative session, I&#8217;ll be changing how we display our portfolios&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[128],"tags":[88,90,107],"post_series":[],"class_list":["post-727","post","type-post","status-publish","format-standard","hentry","category-other","tag-photoshelter","tag-portfolio","tag-stella-kramer","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Lessons Learned from PhotoShelter\u2019s Webinar with Stella Kramer, Building a Better Online Portfolio<\/title>\n<meta name=\"description\" content=\"Stay Connected: Friend us on\u00a0Facebook, Follow us on\u00a0Twitter, or Subscribe to\u00a0Email Updates. 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